Texels Bier

Texels Bier is one of the few remaining large independent craft beer brewers in the Netherlands. It markets craft beer under the Texels’ brand throughout the Netherlands as well as to export customers. Texels Bier hired BusinessAthletes to prepare a detailed market study which formed the basis for its future strategic direction. For more information please visit: www.texels.nl

Type of partnership
Type of partnership Business Development
Products delivered
Products delivered Market review
Counterpart
Counterpart CMO
Audience
Audience Investor
Situation
Situation Strategy development
Industry
Industry Food & beverages
Themes
Themes Lifestyle
Case specific
Case specific Global and Dutch beer market, distribution channel analysis, competitive positioning

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